LONDON Eleven Sports, the self-styled "Netflix of sport", has saved its operations in the fiercely competitive Britain and Ireland markets from closure after reaching deals to offload the rights to Italy's Serie A and continue coverage of Spain's LaLiga.In December, it emerged that the streaming service, which is thought to have attracted 50,000 subscriptions before its August launch, was unable to attract satisfactory subscribers.The company, which stopped its pay-TV operations in Singapore and became unavailable upon Singtel TV from August last year, attempted to renegotiate rights deals at a much cheaper rate to try and avoid pulling the plug. It has now concluded talks behind IMG, which acts as the agent for Serie A rights, behind the Britain and Ireland rights to move to Premier Sports from next month until 2021.Premier Sports plus picked stirring the rights to the Dutch Eredivisie and Chinese Super League from Eleven.Eleven has plus concluded a new appointment behind LaLiga, giving it performing arts busy make public to keep broadcasting matches until the end of the season. In the summer, it will have to negotiate marginal deal. "The strategic presidency we have agreed allows us to focus upon LaLiga, which not on your own drives real value for us in the UK and Ireland but is plus a property which we continue to have a valued partnership behind in five markets globally," said a spokesman for Eleven Sports, which is controlled by Leeds joined owner Andrea Radrizzani.The Italian businessman said last December that Eleven could not rely upon Internet subscribers alone to make its British venture behave and is involved out distribution deals for his channel.Eleven said that as a upshot of the cutback in sports content, existing and new subscribers will see the price of its monthly pass edited from 5.99 (S$11) to 4.99 from next month.Last November, it struck a pact behind Scottish broadcaster STV to behave two enliven LaLiga and Serie A games a week through its online streaming service. Last October, it was irritated to end its controversial practice of broadcasting European games upon Saturday afternoons after pressure from football stakeholders.Eleven, which had outbid make public and BT, Britain's two largest sports broadcasters, for the rights that the two companies had before owned, said that despite the setbacks it is nevertheless looking for new sports rights deals.Endeavour, the Hollywood facility agency which owns Ultimate charge Championship (UFC), the increasingly well-liked poisoned martial arts competition, and IMG keep a minority stake in Eleven Sports UK & Ireland. Eleven, which plus operates in markets including Poland and Portugal, is controlled via the holding company Aser, which in viewpoint is controlled by Radrizzani.Late last year, UFC opted to move assist to previous rights holder BT behind a new publicize deal.THE GUARDIAN
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