LONDON A half-hour or for that reason after Tottenham Hotspur had edged out Manchester City in the first leg of their Champions League quarter-final, the club's additional stadium was every but empty.A handful of fans remained, gazing out at the field, not quite ready to leave. Most of them had come to look Son Heung-min.The South Korean has long been an icon to those fans but, in Europe, it is different. There has never been any doubt more or less his talent, but it was not until those few weeks later than he went supernova - that England, and Europe, started to afford Son the star treatment: the direct whose absence is worth fretting over, the player who might lead his team to the Champions League title.On the daylight of the unmodified against Liverpool in which he might epoxy resin his place as a global superstar, it is worth asking why.In the summer of 2013, Bayer Leverkusen was rapid of a main sponsor. That June, at a cost of a club-record 10 million (S$15.4 million), the German team signed Son from Hamburg. In August that year, Leverkusen inked a three-year settlement later than LG, the South Korean electronics firm, later than Son becoming a brand ambassador. European football has long seen players from East Asia as one of two things. One is, essentially, a artifice not helpfully of winning the hearts and minds of the enormous audience affable in Japan, South Korea and, especially China, but of attracting sponsors from those markets, too.The additional perspicacity is, perhaps, best illustrated by the charge of Park Ji-sung, the former Manchester allied midfielder.ROLE MODELSThere is a artifice of looking at Korean or Japanese players that is the construction of an Asian masculine topic through the lens of the stereotype of the 'obedient citizen'.LIM HYUN-JOO, sociology lecturer, upon the gratifying ways Asian players are viewed in Europe."Park was seen as a fine player in England but, in many ways, he was invisible," said Lim Hyun-joo, a senior lecturer in sociology at Bournemouth University. "I was appalled by the reception in Korea: every the people went insane for him. It was a unmodified contrast."Park spent seven years at antiquated Trafford, and was held in high worship by both fans and his manager, Alex Ferguson. Park's virtues were not necessarily partnered to his talents, though: He was cherished for his industry, his energy, his discipline. He would often be tasked later than man-marking the opposition's biggest threat.It was a charge psychoanalysis of how Europe views Asian players: they might sell jerseys, tickets and backing deals off the arena but, upon it, they are - first and foremost - fine workers."It is the idea of the model minority," Lim said. "The coverage of Son that I've gate has focused a lot upon his hard work, his discipline, his filial piety."It is not necessarily conscious, not a deliberate attempt to devalue him. But there is a artifice of looking at Korean or Japanese players that is the construction of an Asian masculine topic through the lens of the stereotype of the 'obedient citizen'."Almost 10 years ago, Apertura Sports noticed a gap in football's transfer market. More and more German clubs were hoping to win fans and public notice backing in Japan, South Korea and China.The quickest route to a enormous additional audience seemed to be importing a player, a local hero, but few teams had the familiarity or finishing to recruit later than much confidence. Apertura established to be the bridge.With a Mandarin-speaking scout, Apertura set out to locate Chinese players, but found two Koreans instead. It pitched them to German clubs, but the reaction was hardly effusive."A lot of clubs were not truly responsive," said Johannes Graf Strachwitz, one of Apertura's co-founders. "They kind of waved the idea of signing Koreans off."Europe's scepticism more or less Asian players - that they were either fine workers, or highly-paid billboards - was deep-seated.In 2003, Lee Young-pyo, a star of the Korean 2002 World mug squad, allied the Dutch team PSV Eindhoven, along later than Park.Lee knew he had the faith of his coach: PSV's Guus Hiddink had, after all, guided that South Korea team to the World mug semi-finals."He knew me well," Lee said. "However, my teammates had swap thoughts more or less me."By his own estimation, it took him a year or for that reason to win them over."I had to direction the stereotype of an Asian player, and it took quite a times to prove my finishing to my fellow teammates," he said.The stereotype persists, though. Even now, Apertura finds that clubs have a "specific idea" of the type of player they might locate in Asia."They look them as dedicated, reliable, hard-working, respectful of older people, and never a pain for a coach," Strachwitz said.In Son's case, of course, that is every true, but it does not begin to pull off justice to the full range of his abilities as a player.The longer he demonstrates that, the more likely it is that clubs will begin to disregard it, that they will look in Korea and Japan not just for disciplined and well-behaved workers, but for potential superstars, too.Son is still topic to the stereotype. In time, he may still be the man to fracture it.NYTIMES
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